Do you know why video games are so addicting?
Because they set clear goals, and always tell you whether you’re moving towards them or not. Goals and measurement are two crucial elements to success in games, business, and life in general.
Without measurement, you’ll never understand where you’re at or what needs to be done to move you forward. It’s like a game with no clear mission – not fun, and won’t keep you going for long.
Need a better understanding of why it’s important to measure the success of your blog? Here are 3 great reasons:
1. SEO drives thousands of free visitors… but it needs measuring
Keyword ranking is one way to bring more traffic to your blog, but what keywords should you be targetting?
One great way to identify keywords that will bring more traffic is to look at what keywords are currently bringing traffic to your site. Thanks to Google Analytics, you’re able to view your organic search traffic with the click of a button (or two).
You’re able to do this by going to your Channel Groupings report, which can be found by clicking Acquisition > All traffic > Channels.
You’re then able to click on Organic Search which will give you an in-depth report on your organic traffic – and only your organic traffic.
After viewing this data, you can determine the key factors that are contributing to your blog traffic, such as:
- Your top landing pages for search traffic
- Which keywords are driving the most traffic
- Which search engines are sending the most traffic, and more.
As a good rule of thumb, you’ll want to check your organic search results once per week to see what’s increasing and what’s decreasing. This way, you’re not putting time and energy into things that aren’t working well anymore! You can then use this information to help drive traffic to your site, check if your blog posts are reaching your target audience and plan future topics that match what your clients are searching for.
Your analytics also help you determine whether your content is engaging your clients. Metrics like the time spent on your site, the number of page views, how many clicks and comments will give you a great indication of how engaged visitors to your site are, and what type of content they find particularly engaging.
Keep in mind that if your blog falls under the “Seasonal” category, you’re going to have much more traffic when that season rolls around. For example, if your blog focuses on something like “Best Winter Foods,” you’ll gain more traffic in the winter and less in the summer.
Pro Tip: If you want a more accurate measurement of your SEO, try a tool like Ahrefs.
2. Killer Opt-ins are great, but knowing which ones are killer is better
Creating an Opt-in for your blog is crucial. After all, email marketing is said to be the most effective form of marketing to-date.
So, how do you create the perfect Opt-in offer? That’s simple:
Focus on providing a solution that your readers may have a problem with.
If you can make it quick and simple, even better!
Take, for example, this Opt-in offer by SmartBlogger:
They state the problem that their readers may be having: Making their blog posts go viral. They deliver a quick solution: A cheat sheet that’ll help you create killer headlines to get more eyeballs on your content.
With Google Analytics, you’re able to set up goal conversions to see which Opt-ins are performing the best, as well as which landing page your readers signed up for the Opt-in on.
For example, you may have an Opt-in waiting for readers on your “About Me” page. You may also have an Opt-in on a blog post you’ve recently written.
If your readers decided to Opt-in after reading your blog post, you’ll be able to see that through your goal conversions on Google Analytics. This will aid you in the future and will help you determine which blog posts bring more readers to your site.
3. How to measure your social shares and traffic
There are, of course, other ways to measure the effectiveness of your blog. One tool, in particular, is BuzzSumo.
BuzzSumo allows you to see which of your posts are getting the most shares, but will only show you five results (if you’re using a free version).
Take a look at the screenshot below to see some of the most shared pages on our CEOs personal site, Hughculver.com:
As you can see, his most successful post, The bizarre truth about willpower and keeping promises, has performed really well on Twitter and LinkedIn, while his second most successful post has been more successful on Facebook and LinkedIn. So, not only will you be able to see where your social shares are coming from, you’ll be able to determine which of your articles do best on which platforms.
This does not mean you shouldn’t share your blog posts to each social media website. As you can see from the image above, while traffic varies across platforms for each page, there is traffic from each site. But you can use this information to plan where you might spend additional time and money on further marketing of each article.
That’s all for now, folks! How have you been measuring your blog’s success? Drop us a comment to let us know!