9 Tools For Assessing A Website’s True Value

By Jock Purtle

Having an online presence is a must in today’s digital culture.  Most successful businesses invest a great deal of time, money and effort in their website and their overall web presence. Buying and selling websites and domain names can, unfortunately, be a shady industry. Most dishonesty comes from people trying to scam new buyers. Additionally,…

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How to promote your blog and get more traffic

By Hugh Culver

Behind the scenes at SOS (and a surprise) I have a confession to make. We’ve been quiet about SOS. Too quiet. You see, two years ago I had this idea I could take what I’d learned about blog promotion and getting more blog traffic and give it to other bloggers. That was the birth of…

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How to get 80% more people to actually read your posts.

How to Get 80% More People to Actually Read Your Blog Posts

By SOS Team

Yes, you heard that right – you can increase the number of your visitors who actually read your content by 80%! Xerox found that colored visuals increase people’s willingness to read a piece of content by 80%. Here’s the secret to taking advantage of that fact: Insert highly enticing media in your blog posts.  Media…

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designing the perfect opt-in offer

Designing the Perfect Opt-in Offer

By SOS Team

Have you heard that email marketing is the most effective form of marketing to-date? Email has a higher ROI than any other marketing platform. Have you started building your email list yet? The best way to capture emails is with an opt-in offer. In other words – you should create a freebie to give away in…

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7 words that make your reader stop and take action

7 words that make your reader stop and take action

By SOS Team

“Words are, in my not-so-humble opinion, our most inexhaustible source of magic.” That’s a quote by Albus Dumbledore, headmaster of Hogwarts. He may be a fictional character, but his quote is certainly grounded in reality. Words are magical, capable of great things. Not all words are created equal, however. Some are more powerful than others.…

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4 Steps to Never Miss Another Blog Post Again

4 Steps to Never Miss Another Blog Post

By SOS Team

Have you ever been to a blog, only to find they haven’t added a post for months, or randomly update it in batches? Will you ever subscribe to a blog like that? I won’t – and most other people won’t, either. In fact, Joe Pulizzi (@JoePulizzi), the founder of Content Marketing Institute, published an entire hour…

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Embedded media can make your blog sticky

Make your blog sticky with embedded media

By Hugh Culver

I’m sure you’ve done this. The blog headline grabbed you – you clicked through. And then – despite your best high-school effort – you clicked away after only 3 paragraphs. Bummer, that blogger just lost you. That’s where embedded media can help. Sure, it’s eye candy and it’s not really the bright, insightful content we…

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Write a top headline: 5 quick and dirty steps

Five quick and dirty steps to writing a top headline

By Hugh Culver

I am going to do something not possible: write a blog about writing the perfect headline in less than 1,000 words. You see, like writing a book, painting a picture and redecorating your bathroom – there is no one way of doing it. And hundreds of blog posts have already covered this topic – all…

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Make your blog stand out from the crowd

How to rescue a lost blog -7 ways to stand out from the crowd

By Hugh Culver

Every day at SOS we look at blogs – the good, the bad, and the downright ugly. The reality in blog-land is that your blog has to be competitive and that means smart writing, brilliant headlines and attractive design. But that doesn’t mean you need a team of writers, graphic designers and massage therapists (well,…

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Google Analytics Basics

Google Analytics for non-analytical people

By Hugh Culver

For a long time I resisted Google Analytics. Just the word “analytics” conjured up images of unwashed twenty-somethings ogling Excel spreadsheets while sipping Red Bull and mumbling about decimal points of Pi. No thanks. It was only when I realized that without Google Analytics (GA) I didn’t know a damn thing about my blog I…

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How to know if Google Analytics is installed on your blog

By Hugh Culver

Let’s get one thing clear about Google Analytics – it’s not an option, or nice-to-do thing, like opening the door for grandmothers. If you’re serious about your blog you must track just a few basic results in Google Analytics. There, I’ve said it. And to do that, you must first make sure that Google Analytics…

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