How the Pros Run Their Blog

You know the worst feeling in the world?

Seeing other blogs take off while yours stays stagnant.

Trust me, I know how crushing this feeling can be. However, there’s a simple way to get more shares and better rankings. In fact, the pros know how to use these strategies well.

And you’re about to learn them.

The Pros Use Google Analytics

Measure your blog's effectiveness with Google Analytics

When you install Google Analytics, you can see which of your blog posts are doing well and which aren’t, based off their traffic. Then, you can base your next blog post off the information you get from these stats.

You don’t want to waste time writing articles that aren’t bringing traffic to your blog. Basing your post topics off what’s already done well will ensure that doesn’t happen.

As content marketing expert Andy Crestodina explains,

“The more you’re aware of how things are connected and the deeper you look down the funnel, the more equipped you’ll be to make better decisions. It’s just like the dashboard of a car.”

The Pros Write Consistently and Schedule Their Content

In order to get more traffic to your blog, you have to get into the habit of writing content consistently. Without posting on a schedule, you’ll have a hard time building a following.

By creating S.M.A.R.T goals, you’ll find it easier to write noteworthy content. These goals will keep you focused (even when all you want to do is procrastinate).

Try out different S.M.A.R.T goals to see what works best for you. For example, if you say you’re going to stick to writing three blog posts weekly, but can’t come up with the time to do so, shorten the goal to once per week.

Another great way to keep up with these goals is to create a content calendar (also known as an editorial calendar). This will ensure that you’re staying on top of your blog posts daily.

Content Calendar

By creating a content calendar, you’re able to determine your publishing schedule and set up recurring events. The point is to come up with topic ideas ahead of time so you aren’t scrounging for ideas at the last minute.

The Pros Write Great Content

After a while, you may feel like you’ve written all you have to say. When you start to feel like you’ve hit writer’s block, use this time to gather topic ideas from blogs that you follow yourself.

If anything, you could always repurpose some of your old content that has done well in the past. Include new case studies that back up points you’ve made in the past and spruce up your old post.

Conclusion

Finding the time to write a great post can be a challenge. A good way to power through your work daily is to use the Pomodoro Technique (which helps you power through distractions using 25 minute intervals).

 

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